Here are my top three great sales excuses and what to do about them. The price is too high Your sales team need to focus on value and not price. Whilst the price is important, it is not the only consideration. I love the famous story of Red Adair, who hung up on a man …
I’m really a big fan of ‘Go, go, go !’. I believe that it’s better to get into action, with risk, as soon as possible. In my view, it is better to fix things on the move rather than get into ‘Paralysis Analysis’. However, at this point, the point you have identified the product you …
“What is a cynic? A man who knows the price of everything and the value of nothing.” Oscar Wilde How do software companies determine the price of their products, and when should they do it ? This article describes some of the ways companies price products but argues that value based pricing may be the …
Ideation is a horrible word, but it is a real word. It is the process of generating and developing new ideas. This article is about some methods, which you might find useful when trying to come up with a killer product idea that sticks! How do you get Ideas? There is a lot of talk …